Voller dynamic
Voller dynamic

European consumers' views

Article Source: Shenzhen City Waller Sporting Goods Co., Ltd Popularity:333issuing time:2017-04-25 17:14:54smallinBig

In mid-February 2017, the German Sporting Goods Fair and the German consulting firm Konzept & Markt jointly released the "Sports Evolution Report", the purpose is to specify the development direction of the sporting goods industry, improve transparency, overcome challenges, ease tensions, and the attention of the entire industry Focus on opportunities and potential. The report is based on the consumer's position to interpret the European sporting goods market, in Switzerland, Austria and Germany randomly invited more than 3,500 people aged 16-79 years participated in the survey. The report helps business decision makers, brand managers, marketing executives, retail and wholesale buyers choose market positioning, segment markets and assess market potential, while analyzing the characteristics of retail and online consumer groups.

The sporting goods market faces a variety of challenges, and the industry is looking for new growth points. Digital technology affects all aspects of the sport industry, the way sports and sports goods consumption is changing, consumer demand is more and more complex.


Some of the important findings of the report are as follows:

In the European sporting goods market, outdoor consumers account for 50% of all sports equipment consumers, outdoor consumers include hiking enthusiasts and cross-country skiing enthusiasts.

In the European sporting goods market, fitness consumers account for 25% of all sports consumers, mainly aerobics enthusiasts, strength fitness enthusiasts and other fitness enthusiasts.

In the European sporting goods market, 14% of sports consumers are very concerned about competitive sports competitions, such as ball games, racquet sports events, and so on.

In the European sporting goods market, 4% of sports consumers keen on paragliding, BMX and other emerging fashion extreme sports.

In the European sporting goods market, 3% of sports consumers like golf and other high-end, the atmosphere, the grade of the movement.

In the European sporting goods market, most of the sports equipment consumers tend to spend in the store, they first search for information on the Internet sports equipment, and then to the physical store to buy sports equipment.

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