The sporting goods market faces a variety of challenges, and the industry is looking for new growth points. Digital
technology affects all aspects of the sport industry, the way sports
and sports goods consumption is changing, consumer demand is more and
Some of the important findings of the report are as follows:
In the European sporting goods market, outdoor consumers account for 50% of all sports equipment consumers, outdoor consumers include hiking enthusiasts and cross-country skiing enthusiasts.
In the European sporting goods market, fitness consumers account for 25% of all sports consumers, mainly aerobics enthusiasts, strength fitness enthusiasts and other fitness enthusiasts.
In the European sporting goods market, 14% of sports consumers are very concerned about competitive sports competitions, such as ball games, racquet sports events, and so on.
In the European sporting goods market, 4% of sports consumers keen on paragliding, BMX and other emerging fashion extreme sports.
In the European sporting goods market, 3% of sports consumers like golf and other high-end, the atmosphere, the grade of the movement.
In the European sporting goods market, most of the sports equipment consumers tend to spend in the store, they first search for information on the Internet sports equipment, and then to the physical store to buy sports equipment.
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